Your website needs a call to action that is so much more than just Buy Now!
Part of having a business is to convince people they need your product. And preferable more than one.
The words you use to convince your online browser to become an online purchaser are your ‘Call To Action’ or CTA words. They are words like ‘Join’ ‘Sign Up’ ‘Add to Cart’. They help with the purchasing journey as they tell the customer what to do next.
Use a variety of CTA words and phrases to guide or instruct, provide a sense of urgency or exclusivity to your products.
CTA words and phrases subconsciously tell the customer they need your product. CTAs tap into the psyche of the customer. Their job is to convince the customer that life is just not complete without your product. But they better act now as there is only a limited stock for those on the waitlist.
Grab my free list of Proven Phrases and Words to Use For Your Call To Action here.
Pepper these phrases and vocab throughout your website to convince your browser to purchase, sign up or share with their friends. Don’t neglect your product descriptions either, these words will also be right at home as product describers.