Whether it be shopping or browsing, here are five, sure fire ways to turn potential paying customers away.
1. It is too Busy
Your landing page needs to be short and sweet. The rest of your content needs to be clearly labelled in your menu, on separate pages.
It is tempting to add ALL your products, images and news on your landing page. Or to use as many keywords as you can on your home page.
But your audience is looking for clear information, in an easy to read format. And search engines are increasingly aware of websites designed to hit all the S.E.O targets on their landing page.
2. Not Mobile Friendly
Around 50% of internet users do so from a mobile device. You need to make sure your website is easily viewed from a cell phone.
What is functional on a desktop may not be true for a mobile. Does the text fit correctly? Can your font be read on different cell phone screens?
Flick between desktop and mobile views when you are editing your website to check.
3. Hard to navigate
A website that is hard to navigate for users is also difficult for search engines to find.
A drop down navigational menu, or tabs at the top of your page make it easy for people to find what they need. Add in a site map for further clarity.
Creating backlinks, (or simply linking your web pages together with hyperlinks) point your audience to new content within your site. Backlinks also help web crawlers explore your site and determine its value to users. Read more about Backlinks here.
4. No contact information
Do you have a clear "Contact" section? Are your contact details up to date?
Nervous customers preparing to buy online are easily scared off when there is no contact information. Who can they speak to if there is a problem or they have more questions?
Creating a "contact" page on your website allays fears that you might be dodgy. Furthermore it provides customers with an opportunity to get in touch for any reason.
5. Bad English
One of the easiest issues to overcome, yet one of the most important that is often overlooked.
A recent study in Britain explored the online shopping habits of over 1000 people. The majority of respondents stated they "wouldn't trust" a company to deliver a quality service if they had overt grammar and spelling mistakes.
Use spellcheck, run your draft through an internet 'help' like the Hemingway App or Grammarly. Read your content aloud to yourself or anyone who will listen. Better still, hire a copywriter to proofread and edit your work for you.
Improve your site's aesthetics and lessen your bounce rate by overcoming these five reasons customers leave your website.
Now you have your site visitors sticking around, convert them into paying customers with effective calls to action and have them leave you a review by following these quick steps.