Hiring a copywriter to either add all the content to your website or jazz up what you already have is money well spent.
It is undeniable that in the 21st century more and more people shop online. Throw in a global pandemic and the online shopping world goes into overdrive.
But what is a copywriter and how will they help you?
A copywriter writes all the text, or copy, for an advertisement or website for example.
A copywriter can write the "About Me" section on your website for example. They can write your product descriptions or blog posts to improve your Search Engine Optimisation (S.E.O).
By providing quality, and in some cases quantity, of content you increase the likelihood of your website being found by a search engine.
You don't have time to research keywords, S.E.O and weekly blog topics. You have a business to run!
Here are five reasons why you need in a copywriter in your like.
1. Professional
Copywriters make your business sound more professional!
Never underestimate the power of a grammatically correct sentence!
Real Business reports that 74% of people notice grammar and spelling online. 59% state they would not use a business with obvious grammatical and spelling mistakes.
Why should I trust you with my money or business if you don’t know how to use an apostrophe?
Employing a copywriter, who writes for a profession, will eradicate those pesky typos, and troublesome
grammatical errors.
The results are twofold. You will win over those customers who may otherwise leave due to poor grammar. Plus you will build your business ethos, or authority. You may know what you are talking about, but it is difficult to convince your paying clients, when your sentences lack sense.
2. Improve your online presence
Being online is so much more than having an Instagram account.
Social media is your business’ best friend. A decent website, however, is still needed. Your website adds the detail that isn't quite right for social media.
It is here that you can outline who and what you really are about. Social media helps build your brand story, but it is your website that pulls it all together and fleshes out those posts.
Your Instagram has #gloriouslycurated hashtags and your account tells a story with all of its #flatlay photos...but what happens when people Google your product? Your business is floundering on Google result page 16.
A copywriter will curate your online material for those all important SEOs. By creating well-written online content, designed for human interaction, not algorithms, you can increase your business’ online visibility.
3. Subjectivity
A copywriter brings a fresh approach to your business.
You love your business, it is your blood, sweat and tears in physical form.
Your passion is your business’ greatest asset, but can also unintentionally sabotage your web copy.
When you live and breathe your business, you know exactly what you do, how you do it and why it works. This can be difficult for you to translate into words. Customers are driven away from websites where the message isn’t clear.
Copywriters bring subjectivity to the table. They can help clear the way for your messaging and call to action to shine through. Copywriters know how to reign in your passion and where to let it explode out for your clients to bask in.
4. Helps you work smarter, not harder
If we have learnt anything as a species it is how to do a job easier!
Savvy business owners know new content provides an opportunity to boost your search engine ranking, increases website traffic and importantly converts visitors into customers.
A copywriter allows you to focus on your business, rather than the monthly blog. You can work smarter, not harder, by farming out content creation.
Your email subscribers get quality in their inboxes, not a rushed job the night before.
Including a copywriter in your business’ annual budget will alleviate some of your workload and keep your content fresh.
5. Expanding your horizons
Hiring a copywriter is so much more than hiring someone who writes for a living.
Utilising the many skills of a copywriter will most definitely expand your horizons.
You can create a network by featuring ‘guest bloggers’. Share your love amongst a few copywriters. They will keep your content crisp by offering different perspectives, a variety of topics and help build brand excitement and awareness.
A copywriter will expand your horizons by suggesting content and campaigns that you have not yet thought of, or were not brave enough to do.
By investing in a copywriter you invest in your business.